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Juno Castell

(About) Juno Castell

Design is how a brand behaves, not only how it looks.

Juno Castell smiling with arms crossed in her design studio
Juno CastellLisbon, Portugal

I'm Juno Castell, an independent designer based in Lisbon. For more than a decade I've helped founders, cultural organizations and consumer brands build identities that feel considered, distinctive and built to last.

Before going independent in 2019, I spent four years in studios in Barcelona and Amsterdam, leading identity, packaging and editorial projects for clients across Europe. Today I work directly with a small number of clients each year, so every project gets my full attention from the first call to the final file.

For larger projects I bring in a trusted network of developers, photographers, illustrators and copywriters, so you get a complete team with one point of contact.

When I'm not designing, you'll find me hunting for old type specimens in Lisbon's flea markets or swimming at Carcavelos before the crowds arrive.

Years in practice
11
Brands launched
60+
Countries
14
Returning clients
70%

(01) Principles

What I believe

01

Clarity before cleverness

A brand has a few seconds to make sense. I make sure it does first, then make it memorable.

02

Systems, not one-offs

Every identity comes with rules and tools, so your team can keep it consistent long after the launch party.

03

Craft in the details

Kerning, paper stock, the way a button moves. The small things are what people feel, even when they can't name them.

(02) Experience

Where I've worked

  1. 2019–Now

    Independent designer

    Brand identity, packaging and digital work for founders, cultural organizations and consumer brands across Europe.

    Lisbon
  2. 2017–2019

    Senior designer, Studio Halden

    Led identity and packaging projects for hospitality, food and retail clients, from first pitch to final production.

    Amsterdam
  3. 2015–2017

    Designer, Northbound

    Editorial, packaging and campaign design for lifestyle brands, with a focus on typography and print.

    Barcelona
Sunlit studio desk with a laptop, a pinboard of brand sketches and color swatches
The studioLisbon, Portugal

A small studio, by design

Working independently means you deal directly with the person doing the work. No account managers, no handoffs to junior teams and no surprises on the invoice, just clear thinking and careful craft.

Tools

  • Figma
  • Illustrator
  • InDesign
  • After Effects
  • Glyphs

Languages

  • English
  • Portuguese
  • Spanish