Art DirectionOverlap Festival
A poster-led campaign for a festival where film, sound and visual art meet, built on one simple idea: circles that overlap.
2025View
Juno Castell, brand and digital designer in Lisbon
(01) Case studies
Selected work
Recent projects across identity, packaging, digital and editorial design.
View all projects(06)Art Direction
Recent clients
- Overlap Festival of Moving Image
- Fieldnote Coffee Roasters
- Solene Laboratories
- Atlas Mobility
- Maré Publishing
- Bloco Studios
(02) About
The best brands feel inevitable, as if they could never have looked any other way.
I'm Juno, an independent designer with eleven years of studio and freelance experience. I take on a small number of clients each year, so every project gets senior attention from the first workshop to the final file.
- Years in practice
- 11
- Brands launched
- 60+
- Countries
- 14
- Returning clients
- 70%
(03) Services
How I can help
Every engagement is shaped around what you need, from a focused identity refresh to a complete brand and digital launch.
- 01
Brand identity
Strategy-led identities with a point of view: positioning, logo systems, typography, color and the guidelines that keep it all consistent.
- Brand strategy
- Logo & wordmark
- Visual system
- Brand guidelines
- 02
Packaging
Packaging that earns its place on the shelf, from range architecture and materials to the small details people notice at home.
- Range architecture
- Packaging design
- Print production
- Retail displays
- 03
Digital & web
Websites and product interfaces that carry the brand into every scroll, designed to be built, maintained and grown.
- Website design
- UI design
- Design systems
- Prototyping
- 04
Art direction
Campaigns, editorial and photography direction that give a brand its voice out in the world, not just on its own channels.
- Campaign concepts
- Photo direction
- Editorial design
- Motion guidelines
(04) Process
From first call to launch
A clear, collaborative process with fixed milestones, so you always know what happens next and when.
- 01
Discover
Week 1A kick-off workshop to understand your business, your audience and what success looks like, followed by research and an audit of where you are today.
- 02
Define
Weeks 2–3Insights become a clear strategy and creative direction, with two distinct routes we explore together before committing to one.
- 03
Design
Weeks 4–8The chosen route grows into a complete system, refined with you in focused review rounds rather than endless revisions.
- 04
Deliver
Weeks 9–10Final files, guidelines and a handover session for your team, plus support while everything rolls out and goes live.
(05) Kind words
What clients say
For the first time, people recognized our posters from across the street. The system makes every new edition feel unmistakably ours.
Tomás Reis
Festival Director, Overlap
Juno understood us before we understood ourselves. People pick up our bags just to read them.
Rita Almeida
Co-founder, Fieldnote Coffee
Our packaging finally feels like our formulas: simple, honest and calm. Retailers noticed straight away.
Marta Sousa
Founder, Solene
Juno brought clarity to a product we had made complicated. Our developers love the design system as much as our riders love the app.
Daniel Okafor
Head of Product, Atlas Mobility