All work
Bloco Studios
- Client
- Bloco Studios
- Year
- 2023
- Role
- Brand identity, wayfinding, stationery
- Services
- Brand strategy
- Visual identity
- Wayfinding
- Stationery
(01) The brief
Bloco turned a former textile factory into studios for forty independent makers. The founders wanted an identity that felt shared rather than corporate, one every resident could use for their own events without breaking it.
(02) The approach
We built a grid of color blocks drawn from the building's original floor plans. Each floor has its own palette, each resident gets a unique combination, and the same blocks scale from envelope liners to two-meter wayfinding signs. A simple template kit lets residents create on-brand event posters themselves.
(03) The outcome
200+
event posters made by residents with the template kit
The building opened fully booked, with a waiting list for studio space. Residents have since made more than two hundred event posters with the kit.
